About JUUNOO
JUUNOO’s mission is to accelerate the world’s transition to sustainable building methods.
Our initial solution is a bundled interior system designed for commercial real estate developers, which includes soundproof privacy pods, sleek walls and glass partition systems. With an ambitious design focused on modularity and reusable components, our high-quality installations are built quicker than traditional systems, all while leveraging a circular business model.
This means more returns on capital for investors and reduced impact on the environment.
I never want my kids to say to me: Dad, you knew all this was happening. What did you do about it?
Chris Van de Voorde, Founder & CEO
As a father, I named JUUNOO after my children, Juul and Noor. It’s a daily reminder of why our mission matters.
We’re not just a construction company; we’re building a future where modularity and resource efficiency are the foundations of our built environment.
The Master Plan
The JUUNOO master plan is an ambitious yet achievable 3 step plan to transform the construction industry into a more productive and sustainable sector.
Phase 1:
In phase 1, we are bringing our patented commercial interior system – including clickable walls, glass partitions, quiet phone booths, and spacious meeting pods – to commercial real estate developers in the US and Europe.
Phase 2:
As we expand in large markets like New York, San Francisco, London, Brussels, and Amsterdam, we will enter phase 2 of our scale-up process: launching clickable drywall to bring builders 70% improved productivity. We’ve discovered a way to turn the existing dry-wall industry on its head, with a value-engineered solution that greatly reduces installation time, while adhering to standard operation procedures – the solution will aid modular and residential construction to increase its productivity.
Phase 3 of our master plan will culminate in solving the $300 billion waste problem facing builders. By leveraging circular design principles, JUUNOO systems are built to be reused at the end of their life cycle – about 7 years for the average commercial interior materials.
Phase 3:
This is when phase 3 scales up – by implementing leasing and a buyback program to resell materials to future clients, we unlock the value of circularity. Reusing our products profitably increases the value for all stakeholders and lowers the environmental footprint of our industry toward society.
Market Opportunity
Commercial real estate in the US and Europe is valued at $16.9 billion, with a rapidly growing segment for sustainable solutions. We’re positioned to lead in this evolving landscape.
As we scale up, the total interior drywall market of $300 billion a year becomes our target. Mass adoption of our products and the value of reuse (we call it Circular Value) will enable an additional savings of 50% compared to the current single-use approach.
Our aim is to inspire others to adapt the same elegant and circular valuable design principles. Allowing to create impact together with our peers and bundle it together into comprehensive solutions for the entire design and build sector.
Creating Impact Together
The above only works with two critical elements: impactful clients and an amazing team.
All our team members across the globe are fully committed to our mission and take pride in their work. They are an intelligent, caring, and — most importantly – a fun bunch of people driven by the same core values, with the skillset to fight for what they believe in, yet be open enough to learn smart, (disagree) and commit.
Our clients are willing to make a change and have the intelligence to thoroughly do their homework and select impactful solutions. We recognize their efforts, as it is not always easy for them to drive the change in our sector.
The support of clients proves the viability of what we are doing, which has led JUUNOO to win some esteemed awards like the Deloitte Fast 50 – sustainability awards in 2022 and 2023 as well as the Henry Van de Velde Ecodesign Gold award and the Red Dot Design awards that recognize our product design or the VBO Circular Business award that recognizes our circular business models.
I want to express my sincerest gratitude to all who are joining us on our mission. Thank you to our amazing clients, suppliers, investors, and most importantly our staff and their families. Together we lay the groundwork for a more dynamic and sustainable built environment.
Chris Van de Voorde
Founder & CEO
partners@juunoo.com
investors@juunoo.com